Case Study: Monsoon increases revenue by 20% with Attentive SMS marketing

How Monsoon Created New Demand With SMS Marketing, Increasing Their Revenue by 20%

Monsoon, the apparel and footwear brand, wanted a more personal direct marketing channel to engage customers, complement its existing email program in Ometria, and drive incremental revenue. As a lean team new to SMS, it needed a partner with strong guidance and best practices, so it chose Attentive’s SMS marketing platform, including list growth, segmentation, messaging, and integrations.

With Attentive, Monsoon launched two-tap sign-up units, preference collection, triggered journeys like welcome, browse abandonment, and abandoned cart, plus targeted campaigns for key moments and loyalty customers. The results were strong: SMS increased revenue by 20%, became Monsoon’s highest converting channel at 4x email, drove 10% of all online sales in under a year, and delivered standout conversion rates such as 57% CVR for campaigns and 19% average CVR for abandoned cart journeys.

Monsoon

Derhan Icel

Senior CRM Manager