Case Study: Marleylilly achieves massive revenue growth with Attentive

How Marleylilly Wove Success by Combining SMS, Email, and AI with Attentive

Marleylilly, a women-owned personalization retailer known for monogrammed apparel, bags, and gifts, needed a better way to manage growing SMS and email programs that were split across separate platforms. With Attentive, the team wanted a unified way to re-engage dormant customers, improve coordination between channels, and reduce operational complexity using SMS, email, and AI-powered marketing tools.

Attentive helped Marleylilly consolidate SMS and email on one platform and use Attentive AI for smarter send times, audience targeting, and identity matching, alongside improved segmentation and automated journeys. The results included a 220x ROI on the SMS welcome journey, a 38% email conversion rate on browse abandonment, and a 32% revenue boost from Attentive AI, plus major Cyber Week list growth with SMS subscriptions up 91% and email subscriptions up 115%.

Marleylilly

Morgan Wagner

Senior Marketer