Case Study: Luna Grill boosts loyalty and revenue with Attentive SMS personalization

How Luna Grill Turns Casual Diners into Loyal Guests With Data-Driven Personalization

Luna Grill, a fast-casual Mediterranean restaurant chain with 52 locations in California and Texas, wanted to build stronger digital relationships with guests as dining habits shifted toward online ordering and delivery. To replace the in-person interactions they once relied on, Luna Grill turned to Attentive and its SMS messaging platform to engage guests in a more timely, personalized, and conversational way.

With Attentive integrated with Olo, Luna Grill used SMS to segment customers based on ordering behavior, promote family meals to larger-order shoppers, and collect zero-party data like birthdays for personalized offers. The results were strong: Luna Grill reported 74x ROI from its SMS program, a 95% average conversion rate across campaigns, and redemption levels from SMS that matched its loyalty app, while also reducing customer service tickets through Attentive Concierge.

Luna Grill

Morgan Rogers

Director of Marketing