Case Study: LensDirect achieves 110x ROI with Attentive SMS

How LensDirect Uses Text Messaging to Drive Incremental Revenue, Resulting in 110x ROI

LensDirect.com, a family-run online retailer of contact lenses, eyeglasses, and sunglasses, wanted to create a more fluid, frictionless way to connect with shoppers and build long-term relationships. The company partnered with Attentive to use SMS as a customer communication channel, supported by features like list growth and compliance tools.

With Attentive, LensDirect launched SMS in just a few days and used a mix of campaign and triggered messages, including welcome texts and abandoned cart reminders, plus an Email-First sign-up approach and Zendesk integration for customer support. The results were strong: LensDirect achieved 110x overall ROI, 333x ROI from abandoned cart reminders, 125x ROI from welcome messages, 200% subscriber growth in two months, and a 12.5% average conversion rate for campaign texts.

LensDirect.com

Ryan Alovis

CEO