Case Study: Kendra Scott Delivers Personalized Holiday Shopping Success with Attentive

How Kendra Scott Blended Style and Strategy to Craft Personalized Holiday Shopping Experiences With Attentive

Kendra Scott, the American jewelry and accessories brand, wanted to create a more personalized and engaging omnichannel holiday shopping experience during the busy Black Friday/Cyber Monday season. To stand out in a promotion-heavy market, the brand turned to Attentive’s SMS marketing platform to better connect with subscribers and mirror the attentive in-store experience online.

Using Attentive, Kendra Scott launched custom sign-up units for “Yellow Friday,” a conversational Two-Way Journeys gift guide, MMS campaigns, and a Session Abandonment Journey to re-engage holiday browsers. The results were strong: the sign-up unit drove a 55% CTR and 28% CVR, gifting recommendations delivered 48x ROI, the MMS campaign achieved 11% CVR, and the BFCM session abandonment journey generated a 31% CVR and 9.7% CTR.

Kendra Scott

Lauren Zarzour

Sr. Director of Paid & Owned Marketing