Case Study: Jenni Kayne boosts SMS growth and revenue with Attentive

How Jenni Kayne & Sister Brand Oak Essentials Increased Their SMS KPIs After Switching to Attentive

Jenni Kayne, alongside sister brand Oak Essentials, used Attentive’s SMS marketing platform to grow and optimize customer messaging. After initially moving SMS away from Attentive in late 2020, Jenni Kayne saw KPI performance drop, especially list growth, while Oak Essentials launched its SMS program with Attentive from the start.

By switching back to Attentive, Jenni Kayne quickly relaunched sign-up units, Text-to-Join, and landing pages to rebuild its SMS list, while Oak Essentials used similar list-growth tactics and segmentation. The results were strong: Jenni Kayne added over 20,000 new SMS subscribers in the first three months and its campaigns regularly drove $100K+ in revenue, while Oak Essentials achieved a 25% average campaign CVR, 33% browse abandonment CVR, 73% cart abandonment CVR, and made SMS its top revenue driver on a last-click basis.

Jenni Kayne

Hanna Lieberman

Director of Retention Marketing