Case Study: JAXXON Achieves 688x Email ROI with Attentive

How JAXXON Delivers a Remarkable 688x Email ROI by Combining their Marketing Channels on Attentive

JAXXON, an online men’s jewelry brand, wanted to scale its retention marketing as it grew from a bootstrap operation into a more mature e-commerce business. After seeing success with SMS on Attentive, the team decided to migrate its email program to Attentive Email to improve deliverability, support list growth, and create a stronger multi-channel customer experience.

Attentive helped JAXXON combine email and SMS with dedicated implementation, strategy, and deliverability support, plus segmentation, journeys, and integrations like Okendo Reviews and Loop Returns. The result was 688x email ROI, 71x SMS ROI, 40%+ YoY subscriber growth, 84%+ more total email visits, 99% deliverability, and measurable business gains including 25% more revenue in 2023 and 20% more net transactions.

JAXXON

Ricky Hagen

Retention Marketing Manager