Case Study: Jason’s Deli Achieves 25x+ ROI with Attentive

How Jason’s Deli Serves Up 25x ROI Using Personalized Text Messaging

Jason’s Deli, the family-owned fast casual restaurant chain, wanted a better way to engage diners and share updates about new products, offerings, and service changes through text messaging. The company turned to Attentive and its SMS marketing platform, including the “Email-First” sign-up solution, to add personalized texting to its broader marketing strategy.

With Attentive, Jason’s Deli built a new revenue channel for customer acquisition and retention by collecting email addresses and phone numbers together, sending automated welcome texts, promoting limited-time and seasonal offers, and triggering cart abandonment reminders through Journeys. Attentive helped drive 110% subscriber growth, an 81%+ CTR on welcome messages, a 68%+ CVR on cart abandonment texts, and 25x+ ROI in just three months.

Jason’s Deli

Brandy Butler

Director of Marketing