Case Study: Jack Rogers increases email ROI by 35% with Attentive

How Jack Rogers Increased Their Email Program’s ROI by 35% After Switching to a High-Performing Platform

Jack Rogers, the heritage shoe brand known for its classic footwear, needed a more reliable email provider after experiencing long wait times for technical support and difficulties coordinating SMS and email programs with their previous ESP. They wanted a platform that could deliver messages consistently and support a fast, smooth migration without disrupting day-to-day operations, so they turned to Attentive Email.

Attentive helped Jack Rogers migrate in just 3 weeks with dedicated support, a warm-up process, and built-in deliverability best practices. By unifying email and SMS under Attentive and using advanced reporting, personalized campaigns, and Attentive AI features, Jack Rogers increased email program ROI by 35%, achieved a 14.7% average conversion rate on triggered emails, and maintained a 6% average click-through rate.

Jack Rogers

Jenna Kusek

Senior Marketing Manager