Case Study: GUESS Boosts SMS Engagement and Revenue with Attentive

How GUESS Got Creative With SMS to Reach and Engage Canadian Shoppers

GUESS, the fashion brand behind GUESS, GUESS Factory, and Marciano by GUESS, was looking for a better way to engage Gen Z and millennial shoppers as traditional promotions and other marketing channels started to lose traction. The company also wanted to grow its SMS program in Canada, especially Quebec, while meeting Canadian French language requirements, so it partnered with Attentive for SMS marketing support and related tools.

With Attentive’s List Growth, Segmentation, Compliance, Messaging, and Two-Way Journeys, GUESS launched localized Canadian French sign-up units and texts, segmented subscribers by language, and created interactive, gamified SMS experiences. The results included more than $12.49 million in attributed revenue, 30x ROI in Canada, 19% CTR on Two-Way Journeys, and over 360,000 active SMS subscribers across the US and Canada.

Guess

Cindy Roath

E-Commerce Project Manager