Case Study: FinditParts achieves 54x+ SMS ROI with Attentive

How FinditParts Drives Revenue With Personalized SMS Marketing, Generating 54x+ ROI

FinditParts, a digital marketplace for heavy-duty truck and trailer parts, wanted to expand beyond email and engage customers on another channel. Working with Attentive, the company explored SMS marketing to complement its existing program and reach subscribers with more timely, personalized messaging.

Using Attentive’s SMS platform, Email-First solution, segmentation, and triggered messaging, FinditParts sent welcome texts, cart abandonment reminders, and targeted campaigns based on subscriber behavior. The results were strong: the SMS program delivered 54x+ ROI, grew subscribers by more than 144% year over year, increased revenue by about 36%, and achieved a 61.3% CTR on welcome messages and a 32.95% CVR on cart abandonment texts.

FinditParts

Ashley Thompson

Marketing Director