Case Study: Emma achieves 19% CRM revenue growth with Attentive SMS

How Emma – The Sleep Company Grew Their CRM Global Revenue by 19% With SMS

Emma – The Sleep Company, a global DTC sleep brand active in more than 30 markets, wanted a marketing channel that could drive revenue while complementing email and maintaining a personalized customer experience across regions. Working with Attentive, the team set out to launch SMS in a way that aligned with its email strategy and integrated smoothly with its ESP, Ometria.

Attentive helped Emma build a global SMS program using list growth, segmentation, compliance, integrations, messaging, and Attentive AI™. The brand used tailored campaigns, AI-generated copy, and triggered browse/cart abandonment and post-purchase journeys to increase engagement and conversions. The results were strong: SMS contributed to a 19% increase in global CRM revenue in 2022, 13% CRM revenue growth in 2023, and 28% of CRM revenue in markets where it was live, with some AI-assisted messages driving 20%+ more revenue and conversion rates above 90%.

Emma

Danilo Dos Santos Mota

Junior Marketing Manager