Case Study: Dolce Vita boosts SMS engagement and revenue with Attentive

How Dolce Vita’s Holiday SMS Campaign Keeps Subscribers Engaged in 2021

Dolce Vita, a women’s footwear brand, launched SMS with Attentive to grow a highly engaged subscriber list ahead of the holiday season. Their challenge was not just acquiring new phone numbers, but keeping those new subscribers active and interested through the holidays and into 2021.

Attentive helped Dolce Vita run two “Season of Surprises” SMS campaigns with daily exclusive offers, segmentation based on purchase behavior, and localized send timing. The approach drove strong engagement, with average CTRs of 8.1% and CVRs of 6.9%, and the second campaign generated 39% more revenue and 57% more conversions than the first.

Dolce Vita

Murphy McPherson

Marketing Director