Case Study: Dickey’s Barbecue Pit boosts SMS subscriber growth with Attentive

How Dickey’s Barbecue Pit Turned SMS Marketing Into its “Secret Sauce”—Driving 460%+ Subscriber Growth Over 3 Months

Dickey’s Barbecue Pit, the world’s largest barbecue concept with 500+ locations, wanted a new way to directly reach its audience and drive incremental revenue. It turned to Attentive and its SMS marketing and list growth tools to build a stronger owned channel for customer engagement.

Using Attentive’s email-first sign-up flow, Instagram Stories sign-up feature, segmentation, geo-targeting, and messaging capabilities, Dickey’s grew its SMS list by 460%+ in just three months. The brand also saw a 19.2% opt-in rate from Instagram Story sign-ups and a 74.3% click-through rate on its welcome message, helping Attentive deliver measurable impact across subscriber growth and campaign performance.

Dickey’s Barbecue Pit

Richard Chellew

Director of Digital Marketing