Case Study: Designstuff achieves 39x SMS program ROI with Attentive

How Designstuff Drove 39x Program ROI Through Personalized SMS Experiences

Designstuff, an Australian retailer of contemporary homeware, furniture, and lifestyle products, wanted to improve customer service, grow its SMS subscriber list, and evaluate the ROI of SMS marketing. Working with Attentive, they looked for a resource-efficient platform that could help them scale personalized communications and better connect with customers through SMS.

Attentive helped Designstuff move from batch-and-blast messaging to segmented, personalized SMS journeys using Two-Way Journeys, A/B testing, and AI Pro tools. The results were strong: SMS subscribers grew 12% month over month, campaign ROI reached 12x, Journey ROI hit 58x, and overall program ROI was 39x. Attentive also helped drive a 22% revenue uplift with AI Pro, while 21% of SMS subscribers placed more than one order.

Designstuff

Matthew Harrison

Content and Campaign Specialist