Case Study: Claire’s drives global SMS revenue growth with Attentive

How Claire’s Turned SMS Into a Top Global Revenue Channel

Claire’s, the global jewelry and accessories retailer, wanted a more direct and personalized way to reach its young audience while navigating child privacy restrictions and managing a small marketing team. Using Attentive’s SMS platform, along with list growth, segmentation, compliance, and messaging tools, Claire’s was able to engage mobile-first parents and create a scalable text marketing channel across multiple regions.

Attentive helped Claire’s launch and expand compliant SMS programs in the US, UK, France, and Ireland with implementation support, GDPR guidance, and easy-to-manage journeys. The results were strong: US SMS subscriber growth increased 149%, US SMS ROI reached 17x, UK SMS generated 10x ROI with over 100k subscribers, and France and Ireland delivered average triggered-message CTRs of 32%, with 4x ROI in France and 8x ROI in Ireland.

Claire’s

Andres Baez

Senior Digital Marketing Manager