Case Study: ChocZero Achieves 22% Average Conversion Rates with Attentive

How ChocZero Achieved a 22% Average Conversion Rate Across Their Campaign Text Messages

ChocZero, a sugar-free chocolate brand, wanted a better owned channel to connect one-to-one with its loyal, engaged shoppers beyond social and email. The team chose Attentive’s SMS marketing platform, looking for a solution that integrated seamlessly with Shopify and could help them build a direct, compliant messaging program.

With Attentive, ChocZero launched sign-up units, checkout opt-ins, and triggered journeys like welcome messages and abandoned cart reminders, then layered in campaign texts for promotions and product launches. The results were strong: ChocZero averaged 85% subscriber growth month over month, 22% average conversion rate across campaign messages, and a 67% average conversion rate on cart abandonment reminders, showing measurable revenue impact from Attentive’s SMS program.

ChocZero

Rhea Monique

Chief Marketing Officer