Case Study: CB2 boosts abandoned cart recovery with Attentive mobile messaging

How CB2 Doubled Its Holiday Season Revenue Year-Over-Year—Driving $2 Million+ With Text Messaging

CB2, a modern home decor brand, needed a better way to re-engage online shoppers who were abandoning items in their carts. Working with Attentive, the company used mobile messaging to address this common e-commerce challenge with timely abandoned cart reminders sent to subscribers.

Attentive helped CB2 automate personalized text reminders that included engaging brand copy and product names to bring shoppers back to complete their purchases. The case study highlights a smart, well-timed reminder strategy, but it does not provide specific measurable results or performance metrics.

CB2

Phillip Cruickshank

Brand Marketing Manager