Case Study: Cariuma increases customer lifetime value with Attentive

How Cariuma Increases Customer Lifetime Value With Personalized Text Messaging

Cariuma, the sustainable apparel and footwear brand, wanted a better way to bring customers back to its website and increase customer lifetime value. Working with Attentive, it focused on building and engaging a high-quality SMS subscriber list that could be used to drive repeat visits and purchases.

Attentive helped Cariuma use 2-in-1 list growth, segmentation, triggered welcome and post-purchase flows, and personalized campaigns to grow SMS and email subscribers, promote pre-orders, and educate customers about sustainability. The results included 150%+ list growth in six months, 20%+ click-through rates on key messages, and SMS driving nearly 10% of fifth-or-more purchases, showing strong repeat-purchase impact from the Attentive program.

Cariuma

Jennifer Chiang

Head of Email & Retention Marketing