Case Study: Blenders Eyewear Achieves Stronger Email and SMS Performance with Attentive

How Blenders Eyewear Achieved Breakthrough Results by Combining Email and SMS on Attentive

Blenders Eyewear, a sunglasses brand, needed a better way to unify its email and SMS marketing after managing the two channels on separate platforms caused inconsistent messaging, duplicate sends, and limited visibility into customer engagement. With Attentive, the brand moved both channels onto one platform to create a more cohesive cross-channel strategy using Attentive Email and SMS.

Attentive managed the email migration, inbox warming, segmentation, and cross-channel orchestration, while also helping Blenders personalize messaging through Shopify integration and support customers via Attentive Concierge. The result was a 136% increase in email opens, a 56% increase in email total sessions, a 52% increase in SMS total revenue, and an all-time 45x ROI, along with a 99% email deliverability rate and strong SMS performance.

Blenders Eyewear

Kyra Stickford

Marketing Retention Coordinator