Case Study: Astrid & Miyu achieves 33x SMS ROI with Attentive

How Astrid & Miyu Drives 33x ROI Through Personalized SMS

Astrid & Miyu, the London-based jewelry brand, wanted a new channel to reach mobile-first shoppers more directly, drive incremental revenue, and create more personalized cross-channel experiences. Working with Attentive, they sought a partner that could help them quickly launch SMS and build a stronger personalization strategy without an in-house development team.

Using Attentive’s SMS platform, integrations, segmentation, messaging tools, and automated journeys, Astrid & Miyu launched welcome, browse abandonment, back-in-stock, post-purchase, and targeted campaign messaging, plus two-way SMS experiences and loyalty-triggered texts. The results were strong: the brand achieved 33x total SMS program ROI, SMS subscribers spent 60% more than non-subscribers, 40% of subscribers made a purchase, and 20% made 2+ purchases.

Astrid & Miyu

Lucy Kemish

Senior Global CRM Manager