Case Study: APL Delivers Luxury SMS Experiences and Drives Repeat Purchases with Attentive

How APL Delivers Luxury Experiences and Drives Repeat Purchases via SMS

APL, the luxury performance footwear brand founded in 2009, wanted a way to connect with its mobile-first shoppers while preserving its elevated brand aesthetic. Working with Attentive, APL looked to SMS marketing as a way to recreate the personalized, in-store luxury experience online and give customers immediate access to new product drops and exclusives.

Using Attentive’s SMS platform, APL launched triggered messaging, including welcome, browse and cart abandonment, back-in-stock, and transactional texts, plus personalized two-way conversations and refined segmentation based on purchase intent. The results were strong: APL achieved 78x ROI, a 32% average conversion rate on triggered texts, and 25% of SMS subscribers made 3+ purchases, far surpassing its original 4-7x ROI goal.

APL

NJ Falk

Managing Partner