Case Study: Anastasia Beverly Hills drives 42x+ SMS ROI with Attentive

How Anastasia Beverly Hills Uses Text Messaging to Drive Online Revenue, With 42x+ ROI

Anastasia Beverly Hills (ABH), the beauty brand known for its eyebrow and eye products, wanted a more direct way to reach customers with product launches, restocks, deals, and seasonal offers. The company also needed a better way to grow its text messaging list by tapping into its large Instagram audience. ABH partnered with Attentive to build an SMS marketing channel.

With Attentive, Anastasia Beverly Hills used mobile-site “two-tap” sign-up, Instagram Stories sign-up, welcome messaging, promotions, and triggered abandoned cart texts. The program delivered 42x overall ROI, an 87.5% click-through rate on welcome messages, and more than 250% subscriber growth in nine months. Attentive helped ABH drive revenue, recover lost sales, and cut through crowded marketing channels.

Anastasia Beverly Hills

Vivian Weng

SVP of Digital and E-Commerce