Case Study: Hey Bud builds a high-performing SMS program with Attentive

Hey Bud’s 5-Step Routine for a Glowing SMS Program

Hey Bud, a leading hemp-based skincare brand in Australia and New Zealand, wanted a better way to connect directly with customers and make better use of the phone numbers they had collected from Shopify, social media, and a website pop-up. Before working with Attentive, their SMS efforts were minimal and not generating meaningful traction, so they needed a more effective, compliant, and scalable messaging channel.

With Attentive’s SMS platform, Hey Bud built a full SMS program using list growth tools, segmentation, journeys, and compliance support, including pre-engagement sign-up units, welcome flows, abandonment and winback journeys, and targeted campaigns. The results were strong: the program delivered 133x ROI, welcome journeys generated $29 revenue per message, campaigns averaged a 14.5% CVR, and one FOMO campaign drove 36% more revenue than their previous SMS provider.

Hey Bud

Ollie Watts

Co-Founder