Case Study: Flag & Anthem boosts revenue and personalization with Attentive

Flag & Anthem boosts revenue 44% with Attentive

Flag & Anthem, a lifestyle apparel brand, sought to strengthen its owned-channel marketing strategy to create more relevant customer experiences across its expanding product categories. The brand partnered with Attentive to unify its email and SMS programs on a single platform, aiming to improve personalization and lifecycle engagement without overburdening its lean marketing team.

By implementing Attentive's unified platform, Flag & Anthem integrated its email and SMS strategies, utilized automated AI Journeys, and leveraged customer behavior data for segmentation. This solution from Attentive delivered significant results, including a 44% revenue lift from AI Journeys, a 41x ROI on its overall program, and a 14% year-over-year increase in email channel performance during Black Friday.

Flag & Anthem