Case Study: Estella Bartlett boosts lifecycle revenue with Attentive

Estella Bartlett drives 2.3× revenue uplift with Attentive

Estella Bartlett, a British jewelry brand, needed to improve its lifecycle marketing to build stronger customer relationships without adding operational complexity for its lean ecommerce team. They partnered with Attentive to utilize its AI, Email, and SMS solutions to create a more effective and unified marketing strategy across their owned channels.

By implementing Attentive's integrated platform, Estella Bartlett combined its email and SMS efforts, allowing for sharper segmentation, targeted messaging, and AI-powered optimizations. The solution delivered a 29x program ROI, a 2.3x revenue uplift, and a 224% growth in its SMS subscriber base, accelerating the brand's direct-to-consumer revenue growth.

Estella Bartlett