Case Study: Dolls Kill achieves abandoned-cart recovery with Attentive

Dolls Kill - Customer Case Study

Dolls Kill, the online fashion boutique, faced the common e-commerce challenge of shopping-cart abandonment that contributes to huge lost revenue. To recover those lost sales, Dolls Kill partnered with Attentive to deploy automated text-messaging cart reminders sent to subscribers 30 minutes after they abandon their carts.

Attentive implemented short, on‑brand SMS reminders (e.g., “Not so fast babe!”) containing direct links back to abandoned items, prompting fast click‑throughs and completed checkouts. Using Attentive’s automated abandoned‑cart flow, Dolls Kill rescues otherwise lost sales and captures incremental revenue that would otherwise contribute to the industry’s estimated $4 trillion in annual cart abandonment losses.

Dolls Kill