Case Study: Coach drives spring shopping excitement with Attentive

Coach - Customer Case Study

Coach, a luxury fashion brand, wanted to alert its outlet shoppers to new seasonal items to drive sales. They partnered with the vendor Attentive to execute a mobile messaging campaign for their spring collection.

Attentive implemented a text message campaign that featured a custom graphic of a new purse and copy with a "spring cleaning" theme. The message effectively communicated new arrivals and available discounts, generating excitement. This solution by Attentive successfully engaged shoppers with a timely and brand-appropriate message.

Coach