Case Study: Clove achieves 97x SMS ROI and stronger lifecycle marketing with Attentive

Clove drives 97x SMS ROI and 48% more welcome revenue with Attentive

Clove, a modern footwear brand for healthcare professionals, partnered with Attentive to build a more intentional and high-performing lifecycle marketing engine. Their challenge was to effectively coordinate their SMS and email channels to grow their subscriber base and improve the relevance and timing of their customer communications without treating the two channels as interchangeable.

Using Attentive's integrated platform, which includes solutions for SMS, email, and AI features like AI Pro and AI Grow, Clove consolidated its marketing efforts. The solution delivered exceptional results, including a 97x ROI from SMS journeys, an 11% revenue lift from AI Pro, and a 48% increase in welcome journey revenue. Attentive enabled Clove to create a connected, data-driven strategy that made every customer message more impactful.

Clove