Case Study: Cecil and Lou Achieves 4,664% Email Revenue Growth with Attentive

Cecil and Lou’s Email Revenue Surged by +4,664% After Switching to Attentive for Swift Support & Smarter Sends

Cecil and Lou, a children’s clothing brand, was struggling to coordinate email and SMS marketing across two separate platforms. Their previous email provider was slow to respond and didn’t provide the insights needed to build a unified cross-channel strategy, so the brand turned to Attentive for Email, SMS, Concierge, and AI support.

With Attentive, Cecil and Lou unified their messaging, received faster implementation and white-glove support, and used tools like Send Time AI and Attentive Concierge to improve targeting and conversions. The results were strong: email revenue surged by +4,664%, SMS revenue rose by +40%, unique clicks increased by 57%, and the brand also saw a 29x ROI for email and 16x ROI for SMS.

Cecil and Lou

Gina Moers

Cecil and Lou