Case Study: Catbird strengthens customer retention and drives repeat sales with Attentive

Catbird’s Retention Strategy Is All About Helping Customers Build a Jewelry Collection Over Time

Catbird, a jewelry company, aimed to increase customer retention and encourage clients to build a collection over time. They partnered with the vendor Attentive to leverage its SMS marketing platform to deepen customer relationships and drive repeat purchases.

Using Attentive, Catbird implemented targeted SMS strategies including VIP messaging for high-value customers and a winback journey for inactive ones. The vendor's platform also helped identify high-intent shoppers. This solution led to a significant increase in engagement and revenue from their SMS channel. One specific triggered journey for recent subscribers became more successful than their browse and cart abandonment efforts combined, demonstrating the effectiveness of the Attentive program.

Catbird

Lisa Marcum

Retention Marketing Manager