Case Study: Blaze Pizza boosts SMS revenue and ROI with Attentive

Blaze Pizza's Secret Ingredient ‘Serving Up’ Better Results With Attentive SMS

Blaze Pizza, the fast-casual pizza chain known for its build-your-own pies, needed to adapt to changing customer engagement habits and a more digital-first ordering landscape. To meet those expectations, the brand launched an SMS marketing program with Attentive, chosen for its food & beverage expertise, White Glove support, and tools for list growth, segmentation, and loyalty audience targeting.

Using Attentive, Blaze Pizza ran incrementality testing, built loyalty-member segments through its Punchh integration, and sent personalized campaigns, journeys, and limited-time offers. The results were strong: Attentive helped drive a 13%+ revenue lift versus control, 103x ROI, 48% average campaign CVR, and 170% journey CVR, demonstrating a measurable increase in conversions and overall revenue.

Blaze Pizza

Mason Sergent

Digital & Content Manager