Case Study: BÉIS boosts retention and repeat purchases with Attentive SMS

BÉIS’ Director of Digital and E-Commerce Unpacks the Brand’s Customer-First Approach to Marketing

BÉIS, a travel essentials brand, sought to deepen customer loyalty and retention as a key part of its growth strategy alongside customer acquisition. To achieve this, they partnered with the mobile messaging platform Attentive to implement a more customer-first marketing approach using SMS.

Using Attentive, BÉIS implemented segmented and automated SMS campaigns, including product teasers, back-in-stock alerts, and personalized post-purchase journeys based on product affinity data. They also utilized Attentive Concierge for real-time customer support. These strategies, tailored for different international markets, drove significant results. The program achieved over a 140x total ROI, with triggered journeys delivering over 600x ROI. Furthermore, 18% of SMS subscribers made two or more purchases, proving the channel's effectiveness for driving repeat business.

BÉIS

Julie Chalker

Director of Digital & E-Commerce