Case Study: AllSaints Builds a Global On-Brand Growth Engine with Attentive

AllSaints drives 955x welcome journey ROI with Attentive

AllSaints, a British contemporary fashion brand, needed a marketing platform that could ensure compliance with strict legal standards while also enabling a more sophisticated and responsive lifecycle program. They chose Attentive for its robust compliance foundation and its ability to provide greater control over their customer messaging strategy across SMS and email.

Attentive implemented a tailored solution that included custom, on-brand sign-up experiences and advanced segmentation. This allowed AllSaints to move from broad sends to targeted, high-intent messaging. The results were exceptional, with automated journeys becoming major revenue drivers. The welcome journey achieved a 955x ROI and the cart abandonment journey saw a 60% conversion rate, contributing to a total program ROI of 45x for AllSaints.

AllSaints