Case Study: Calla Shoes Boosts Loyalty and ROI with Attentive

How Calla Shoes Builds Lasting Customer Relationships Through SMS and Email

Calla Shoes, a women’s footwear brand known for stylish comfort, needed a way to scale growth without losing the personal, high-touch experience that resonated with its Gen X and Boomer audience. In 2024, the company turned to Attentive for SMS first, then expanded into Attentive Email to create a more unified marketing approach.

With Attentive’s segmentation, messaging, integrations, and email/SMS platform, Calla Shoes built behavior-based campaigns, unified reporting, and coordinated journeys across channels. The results were strong: UK program ROI reached 74x, UK SMS campaign ROI hit 21x, triggered email revenue increased by 302%, cart abandonment journey revenue rose 74% after four weeks, and one bank holiday SMS campaign generated £1,000 from £46 spent for a 22x ROI.

Calla Shoes

Jennifer Bailey

Chief Executive Officer