Case Study: goodr Drives 55x SMS ROI with Attentive

How goodr Turns SMS Into an Always-On Demand Engine With Attentive

goodr, the accessible sunglasses brand, partnered with Attentive to build a scalable lifecycle marketing foundation as its customer base grew. The team needed to move one-time buyers into repeat customers, improve SMS and email sign-up rates, and keep messaging unmistakably on-brand while scaling personalization.

Using Attentive’s SMS platform, along with Attentive AI, Audiences AI, Send Time AI, and integrations like Yotpo loyalty, goodr created frictionless opt-in flows, always-on journeys, and smarter segmentation for promos, launches, and BFCM. The program delivered strong results, including 55x total SMS ROI, 91% CVR on the welcome journey, 69% CTR on campaign messages, 137x journey ROI, and a +27% send lift from Audiences AI inclusions, helping goodr drive real-time demand and repeat purchases.

goodr

Phil Herbert

Email and SMS Lead