Case Study: Steve Madden boosts repeat purchases and SMS engagement with Attentive

How Steve Madden Keeps Its Shoppers Coming Back

Steve Madden, the global footwear and lifestyle brand, wanted to strengthen customer relationships and keep shoppers engaged across channels as it scaled internationally. Working with Attentive, it used SMS, email, and Attentive’s AI tools to improve subscriber acquisition and create more timely, relevant messaging for a mobile-first audience.

Attentive helped Steve Madden implement AI Grow for smarter sign-up timing, MMS for richer campaigns, and Attentive Journeys and AI Pro for personalized abandonment and follow-up messaging. The results were strong: a 36% uplift in subscriber growth, a 34% increase in welcome journey revenue, 20x total program ROI, and 38% of SMS subscribers making 2+ purchases, with additional gains including a 26% overall revenue increase and a 112%+ revenue increase from high-intent subscribers added via Audiences AI.

Steve Madden

Jamie Kouktzelas

Marketing Manager