Case Study: Ultra Football Drives Revenue Growth with Attentive

How Ultra Football Unified SMS and Email to Drive Revenue

Ultra Football, an Australian specialty retailer for football boots, kits, apparel, and accessories, wanted to move beyond volume-based marketing and improve how it reached and engaged customers. After struggling with limited support, bloated email lists, and weak segmentation with a previous provider, the team turned to Attentive for a unified SMS and email solution.

With Attentive’s hands-on support, Ultra Football consolidated 270K email profiles down to 150K, reached 99.9% email deliverability, and achieved a 52.6% email open rate. Attentive also helped drive strong SMS performance, including a 15.1% BFCM conversion rate, a 22.3% click-through rate and 10.7% conversion rate on a targeted Nike release, and a 28% boost in SMS performance with AI Pro.

Ultra Football

Michael Hodgson

Brand Manager