Case Study: Craft Club drives global growth and 21x ROI with Attentive

Email and SMS with Attentive Fuels Global Expansion and 38% of Revenue in Craft Club’s First Seven-Figure Month

Craft Club, an Australian DIY craft brand launched in 2020, needed a more scalable and supportive platform as it expanded globally. After years with a previous provider, the team was limited by weak SMS functionality, no hands-on support, and inefficiencies from managing multiple tools, so they turned to Attentive for SMS in September 2024 and email in February 2025.

With Attentive, Craft Club launched segmentation-driven welcome, cart abandonment, browse abandonment, and post-purchase journeys across SMS and email, supported by compliance tools, integrations, and responsive customer success guidance. The results were strong: subscriber acquisition rose 200%+ after 30 days, global program ROI reached 21x, Journeys ROI hit 43x, cart abandonment converted at 16%, browse abandonment at 28%, and Attentive helped drive $380,000 of Craft Club’s first $1 million revenue month.

Craft Club

Nikos Maniaty

Co-Founder