Case Study: Saatva drives 328x SMS ROI and stronger list health with Attentive

How Saatva Scaled SMS Performance and Protected List Health with Attentive AI™

Saatva, a luxury sleep brand, wanted to scale SMS acquisition and engagement without hurting list health. Working with Attentive and its Attentive AI platform, the team focused on building a stronger onsite signup experience, improving targeting around high-intent moments, and supporting a longer consideration cycle with timely, relevant messaging.

With Attentive, Saatva used AI Pro tools like Identity AI, Send Time AI, Audiences AI, and AI Grow to optimize campaigns, suppress low-engagement sends, and improve signup performance. The results included 328x total SMS program ROI, a 69% welcome conversion lift from AI Grow, a 22% lift in abandonment sends from Identity AI, and strong automated journey performance, including 3,492x ROI overall across lifecycle flows.

Saatva

Anna Boettcher

Marketing Manager, Email & Retention