Case Study: Radley London drives revenue with Attentive

How Radley London Uses Data to Make Messaging Decisions That Drive Revenue

Radley London, a British accessories brand, partnered with **Attentive** after deciding to launch SMS for the first time. Their challenge was to make messaging relevant and effective by understanding what shoppers were browsing and tailoring communications to fit different customer interests without overwhelming them.

Using Attentive’s SMS platform, product catalog API, journeys, segmentation, AI Grow, and email/SMS insights, Radley London built behavior-based campaigns, price drop and back-in-stock alerts, and sign-up flows that improved subscriber quality. The results were strong: 8x program ROI, 16x journeys ROI, and 5x campaigns ROI, along with high CTRs such as 38.6% for a Christmas collectable message and a 17% revenue lift from AI Grow.

Radley London

Jonathan Peters

Digital Marketing Executive