Case Study: MintRx Achieves Stronger Patient Engagement and Revenue Growth with Attentive

How MintRx Connects Every Step of the Patient Journey with SMS & Email Powered by Attentive

MintRx, a rapidly growing telehealth pharmacy brand, needed a better way to manage patient communications as it expanded across HRT, ED, dermatology, longevity, and weight loss offerings. Before Attentive, email and SMS lived in separate tools, making it difficult to personalize messaging, automate order updates, and build trust with patients while staying compliant.

Using Attentive’s unified SMS and email platform, MintRx launched branded sign-up units, automated order and fulfillment flows, and highly segmented campaigns tailored by gender, treatment type, and behavior. The results were strong: 227% growth in total email revenue in five months, 86× ROI on automated email journeys, 163× ROI on automated SMS journeys, and standout performance from key flows like the Welcome Journey at 1,174× ROI.

MintRx

Jonathan Almanzar

Operations Manager