Case Study: YoungLA Achieves 56% More Attributed Revenue with Attentive Email and SMS

How YoungLA Drives 50%+ More Revenue with Attentive Email and SMS

YoungLA, a Los Angeles-based performance apparel brand, was running its email and SMS programs on Klaviyo but struggled with inconsistent deliverability, stalled high-volume sends during product drops, and automation that couldn’t keep pace with the brand’s speed. To better support its fast-moving marketing needs, YoungLA switched to Attentive for email and SMS.

With Attentive’s purpose-built infrastructure, YoungLA rebuilt automations around real-time behaviors, unified email and SMS management in one platform, and improved speed, reliability, and coordination across channels. The results included an 82% increase in email revenue, a 745% increase in SMS flow revenue, a 56% increase in total attributed revenue, 99% SMS deliverability, and a 96x blended ROI, along with 1.49M+ new SMS subscribers in 12 months.

YoungLA

Sarina Vanmali

Director of Marketing