Case Study: The Frye Company Drives 560%+ Revenue Growth with Attentive

How The Frye Company US Unified SMS and Email with Attentive to Drive 560%+ Revenue Growth

The Frye Company US, the heritage boot brand, was already using Attentive for SMS and needed a way to unify its customer engagement strategy with email ahead of peak season. Faced with renewal deadlines, high migration risk, and a need to protect deliverability while keeping costs and ROI in check, the brand looked for a vendor that could move quickly and support both acquisition and retention.

Attentive migrated Frye Company US to Attentive Email with close implementation and deliverability support, custom reporting, staged sending, and AI-powered tools to orchestrate SMS and email across journeys and campaigns. The result was major growth: journey deliveries increased 1,198%, campaign deliveries rose 353%, journey attributable revenue grew 562%, campaign attributable revenue grew 576%, and email journey conversion rate improved 124%, with Audiences AI delivering 8–9x ROI.

The Frye Company

Cailyn Nikolis

Director of E-Commerce