Case Study: Puresport achieves 15x ROI with Attentive

Unlocking 15x ROI through Personalization and Exclusive Experiences with Puresport

Puresport, a wellness brand focused on natural health and performance, wanted to move beyond a batch-and-blast SMS approach and create more personalized, automated customer experiences. After partnering with Attentive, the brand gained hands-on support to set up SMS and email marketing flows and improve engagement across the customer journey.

Using Attentive’s AI-powered SMS and email platform, Puresport implemented personalized welcome, cart abandonment, browse abandonment, VIP, and behavior-based messaging powered by Shopify and Klaviyo integrations. The results were strong: Puresport grew its subscriber base by 60% in eight months and achieved 15x total program ROI, including 91x ROI from welcome journeys, 77x ROI from checkout abandonment, and 68x ROI from cart abandonment.

Puresport

Hilly Husnain

Head of Marketing