Case Study: Jaded London achieves 3.6x list growth and 25x ROI with Attentive

How Jaded London won Gen Z and scaled their subscriber list from zero

Jaded London, the East London-inspired streetwear brand, partnered with Attentive in 2023 to build its subscriber program from scratch and better reach Gen Z across mobile-first channels. The team wanted a way to drive relevance at scale, grow their email and SMS lists, and create more personalized customer experiences while increasing incremental revenue.

Using Attentive’s marketing platform, including List Growth, Segmentation, Integrations, Messaging, Email, and Attentive AI tools, Jaded London launched discounted sign-up units, two-tap mobile capture, and highly targeted SMS journeys tied to purchase behavior and loyalty data. The result was 3.6x SMS list growth, 25x ROI overall, 22% incremental revenue lift from AI Pro, a 28% retention rate among SMS subscribers with repeat purchases, and strong performance from journeys and campaigns across the UK, US, and Australia.

Jaded London

Aliya Dautova

CRM and Ecommerce Manager