Case Study: Nadine Merabi Achieves 77x ROI with Attentive SMS Marketing

How Nadine Merabi Boosts Customer Engagement and Achieves a 77x ROI with SMS Marketing

Nadine Merabi, a UK-based luxury fashion brand, wanted to grow an engaged SMS audience, create a premium customer experience, and drive more conversions as it expanded internationally. The brand turned to Attentive and its SMS marketing platform, including list growth, segmentation, compliance, integrations, messaging, and AI tools, to support these goals.

With Attentive, Nadine Merabi used two-tap sign-up units, personalized welcome journeys, advanced segmentation, and AI Pro to boost performance across SMS. Results included a 0.6% to 1.7% opt-in-rate increase, over 25,000 new UK and US subscribers in six months, a 77x ROI across the SMS program, 127x ROI from journeys, and a 21% revenue uplift from AI Pro; SMS also drove repeat purchases, with 19% of subscribers making two or more purchases.

Nadine Merabi

Samantha McCreight

Senior Acquisition Manager