Case Study: My Beauty Exchange drives 300%+ omnichannel growth with Attentive

How My Beauty Exchange Unified Email and SMS to Drive 300%+ Omnichannel Growth with Attentive

My Beauty Exchange, a family-owned beauty supply retailer with 24 stores across Florida, Georgia, and Ohio, wanted to strengthen brand consistency, grow SMS and email lists, and create a seamless experience between in-store and online channels. Before working with Attentive, the team managed email and SMS on separate platforms, which made it difficult to overlap audiences, unify messaging, and measure performance across channels.

With Attentive’s unified SMS and email platform, plus tools for list growth, segmentation, messaging, and email, My Beauty Exchange connected in-store QR signups, localized store-based messaging, and digital promotions into one program. The results were strong: SMS subscribers grew to about 203K in four months, attributable email revenue increased 318% since launch, cart abandonment delivered 140x ROI, and 80% of subscribers engaged within the last 90 days, showing that Attentive helped drive both engagement and revenue.

My Beauty Exchange

Kimberly Williams

E-commerce & Marketing Manager