Case Study: amika activates 92% of its email list with Attentive

How amika® Activated 92% of Their Email List Within 3 Weeks of Migrating to Attentive

amika, the Brooklyn-born premium hair care brand, wanted to strengthen its lifecycle marketing as its loyal community grew. After already seeing success with Attentive for SMS, the team needed better identity resolution, simpler orchestration, and a unified place to manage customer communication at scale, so they began evaluating Attentive Email to improve their customer journeys.

With Attentive, amika migrated email in just six weeks and rebuilt its lifecycle program around smarter segmentation, automation, and cross-channel orchestration. The results were strong: 92% of subscribers were reactivated within three weeks, open rates reached as high as 71%, high-intent triggered emails converted up to 74.77%, and multiple campaigns delivered 35%+ conversion rates. Attentive also helped power a unified email and SMS strategy, supporting major SMS performance including 402x ROI on BFCM early-access campaigns.

amika

Carah Campbell

Director - CRM + Data Intelligence