Case Study: Brighton achieves $4M in revenue with Attentive x AfterShip Integration

How the Attentive x AfterShip Integration Drove $4 Million in Revenue for Brighton

Brighton, the women’s accessory brand, wanted to improve post-purchase messaging by tailoring SMS and email content to different shopper loyalty levels and shipment stages. Working with Attentive and AfterShip, Brighton looked for a better way to keep customers informed while making communications more relevant across the order journey.

Using the Attentive x AfterShip integration, Brighton created segmented in-transit, out-for-delivery, delivered, and delay-related journeys based on shipment status, loyalty, and engagement data. The results were strong: Attentive-driven journeys generated 44% of SMS revenue in the first half of 2024, one transit message achieved a 45% click-through rate, and the integration has driven over $4 million in revenue since launch.

Brighton

Daniel Drasdo

Email Marketing Manager